Wednesday, November 10, 2010

Municipal Advertising in the Crowsnest Pass

During the debate on the municipal advertising in the local papers, a couple of councilors could not grasp the large difference between the cost of advertising in 2007/08 and 2010.
Numbers are available at below: http://crowsnestpasshome.blogspot.com/2010/11/presentation-to-crowsnest-pass-council.html

In 2007 the municipality spent approximatly $57,300.
In 2008 the municipality spent approximatly $66,100.
In 2010 the municipality as spent to the end of September $8,400.

The difference that nobody really wanted to explain, was this in 2007 the municipality was paying roughly $700 a page in two papers, so if you had 1 page per week in two papers for 50 weeks that was $700 x 2 x 50 = $70,000
Now in 2010 the municipality is paying $180 a page in one paper for 50 weeks. That is $180 x 1 x 50 = $9000
That is a fairly large difference isn't it, certainly makes 2008 versus 2010 much clearer.

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